SEO Glossary
Understanding the terminology related to SEO and our application is essential for navigating the tools and strategies we use to enhance visibility and engagement.
Below, you’ll find a glossary of key terms that frequently arise in discussions about SEO and digital marketing. This guide will help you gain clarity on each concept, making it easier to leverage these insights effectively.
AMP (Accelerated Mobile Pages)
It's an open-source framework specifically designed to make webpages load faster on mobile devices
CPC
In online advertising, CPC bidding is a strategy where you set amount you're willing to pay each time someone clicks on your ad.
Keywords
Keywords are specific words or phrases that people enter into search engines when looking for information
Keyword Difficulty
Keyword difficulty is a metric that estimates how challenging it is to rank a particular keyword on the first page of search results for organic searches.
Keyword Ranking
Keyword ranking refers to the position for a particular keyword on a Search Engine Results Page (SERP)
Keyword Cluster
Keyword cluster is a group of keywords that are related to main topic.
Long-tail Keyword
Keyword that have lower search volume but are less competitive
Meta description
HTML code that give summary of the page content that appears below the meta title in SERPs, important for improving click-through rates
Meta tag
Tags in the HTML code that provide metadata about the web page, including meta keywords (less relevant now), meta robots (instructions for crawlers), and others like viewport and charset.
Meta title
HTML code describe title of your webpage displayed in search engine results pages (SERPs)
People Also Ask
Snippet box that displays a list of additional questions related to the user's search term
Pillar Page
Pillar page is a webpage that serves as the central hub for a group of related content pieces
Primary Keyword
The most important keyword you're targeting for a specific content.
Related Keyword
Keywords closely associated with your main target keyword
Search Intent
The reason behind a user's search query on a search engine. It's essentially what the user is hoping to achieve by entering specific keywords into a search engine
Search Intent - Informational
User want to learn something new, so they use keywords like "how to" or "what is.”
Search Intent - Navigational
User have a specific website in mind, but might not recall the exact URL. They often use the brand name or a variation of it in their search query. For example : “Youtube login”, “Stripe docs”, etc
Search Intent - Transactional
User are ready to buy something and search for specific products or brands.
Search Intent - Commercial Investigation
User are researching a product or service and might use keywords like "best" or "reviews.”
Search Volume
Average number of times a particular keyword is searched for within a specific timeframe, typically measured monthly
Secondary Keyword
Related keywords or supporting keywords, are terms closely related to your primary keyword but with a slightly different focus
SERP (Search Engine Result Page)
It's the list of webpage you see after entering a search query into a search engine like Google
Topical Map
Topical map is a visual representation of your website's content structure, organized by topics and subtopics